Email marketing is one of the most
effective ways to reach and communicate to a targeted audience. Make sure
you are using your email marketing effectively in order to fully interact with
Here are two steps you can take in
order to make sure you are not experiencing opt-outs and UN-subscribers.
1) You Can Never Have Too Little
Just like with a website, if you're
frustrated with the design of an email, you're going to click out within a
matter of seconds. It's the same with email marketing. Humans like structure
and flow. There's a reason why we listen to classical music. It makes sense.
We, as a listener, know what's coming and enjoy hearing that next chord. With
email marketing, if you explain a new drink at your restaurant or bar, it is
paramount you have a link back to your website, to another article, to your
social media, etc. Make sure the reader has avenues to take to continue
learning about this new drink until they are totally satisfied. In the future,
your open rate will be higher because an email from your business will be
considered more of an informational experience for the reader, rather than
something they are just being told. Your emails become interactive, ultimately,
2) Subject Line Is Everything.
You don't want to be
"that" business. More than likely, you've seen this yourself.
You'll open your email first thing in the morning and there's
"that" business sending you another email. Well, what can you
do to make sure people aren't saying this about you? The first thing
you can do is make sure your subject line is specific. Instead of "Fall
Specials", why not "Our Homemade Oktoberfest Beer Is Back".
This is a technique used to grab the reader's attention. There's a
good chance the reader of the email probably has a couple emails in his/her
inbox that has something to do with "fall". Break away and be
Concepts In Marketing can help you
with all your email marketing needs. Never go a weekend with out a full
restaurant, full hotel room bookings, corporate events, back to back weddings,
mitzvah's, etc. Let us help you make sure your company is driving as much
revenue possible. Don't waste such a valuable opportunity by not
communicating effectively through email marketing.
Tell us your hospitality marketing goals, and get back to doing what you do best. If you would like to inquire about our services, please visit our contact page. Although we are based in New Jersey, please do not hesitate to contact us as we would happily appreciate your business.